The best website stats for 2023

29. Seven out of 10 small business websites don’t include a call to action

70% of small business websites lack a call to action, which can impact their ability to convert website visitors into customers.[20] A call to action is an important element in website design, requiring users to take a specific action, such as making a purchase or signing up for a newsletter. Without a clear call to action, website visitors may leave the site without taking any desired action.

30. Users are 67% more likely to make a purchase if the website is mobile-friendly

At 67%, most users are more likely to make a purchase on a mobile-friendly website.[21] This demonstrates the importance of having a mobile friendly website for business to improve the likelihood of converting potential customers.

31. Website users spend 57% of their time above the fold

Website users tend to focus most of their attention on the top half of a website’s landing page, known as “above the fold”. It is estimated that they spend around 57% of their time in this area. A whopping 74% of screen time is spent on the first two screens.[22]

32. Half of internet users say they use website design as a factor in forming their opinion about a company.

Half of Internet users consider a website design when forming an opinion about a company.[6] It’s important for websites to have a well-designed layout, with elements like easy navigation, engaging visuals, and clear calls-to-action to positively impact potential customers.

33. 57% of users will not recommend a company with a poorly designed website

57% of users are less likely to recommend a business if they have an unsatisfactory experience with their website,[10] which includes a poorly designed one. A website’s design can affect a user’s perception of the company and influence their decision to recommend it to others.

34. 38% of users do not interact with a website if its layout is unattractive

A significant proportion of website users, about four out of 10, may be discouraged from being interested in a website if its layout is visually unappealing.[23] Good website design can play a crucial role in user experience and potentially drive greater engagement. Good web design is visually appealing, intuitive and easy to navigate, with clear calls to action and well-placed, high-quality images.

35. The average cost of designing a basic website is over $2000

The professional design of a website can lead to a complete and functional result. On average, the cost to design a basic website is between $2,000 and $9,000, but many web designers offer their services for less.

36. It takes an average of three months to design a website with basic functionality

On average, it takes about three months to design a website with basic functionality. This timeline may vary depending on the complexity of the website, the number of features included, and the availability of the design team.

37. 48% of small businesses already have a mobile app

About a third of small businesses have already developed a mobile app to accompany their website.[2] This demonstrates the growing importance of mobile access in today’s market. Having a mobile app can give businesses an additional channel to reach and engage with their customers.

38. Nearly half (48%) say the number one way they decide a company’s credibility is determined by web design

A significant portion of Internet users, around 48%,[26] see web design as a crucial factor in determining a company’s credibility. The look and feel of a website can affect the first impression and overall perception of a company.

39. The average web designer salary is $63,842

A web designer’s salary can vary widely depending on experience, position, and the size of the company they work for. However, on average, web designers earn an annual salary of approximately $63,842. [24] It’s also worth noting that this figure can be higher for senior designers and those working at larger companies.

40. WordPress is the most popular CMS, hosting 42.4% of Internet sites

WordPress is a widely used content management system (CMS) and, according to data, currently powers 42.4% of websites on the internet. [27] This makes it the most popular choice among web developers and users.

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