Internet of Behavior Market to be Worth $1,997.31 Billion by 2030: Grand View Research, Inc.

SAN FRANCISCO, June 13, 2023 /PRNewswire/ — The global Internet market size of behaviors is expected to reach USD 1,997.31 billion by 2030, expanding at a CAGR of 23.6 percent from 2023 to 2030, according to a new study by Grand View Research, Inc. The growing trend of data collection for behavioral analytics is expected to drive the growth of the market. Furthermore, the popularity of connected devices, including smartphones, smart watches and other electronic devices, is expected to drive companies to use the Internet of Behaviors (IoB) to develop behavioral models for analytical purposes.

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Key industry insights and findings from the report:

  • Based on enterprise size, the large enterprise segment is projected to expand at a CAGR of 26.5% over the forecast period, due to the significant amount of data being generated in large enterprises that require analytics to drive business decisions. project.

  • Based on the application, the advertising campaign segment accounted for the largest market share in 2022 as a result of the growing trend of personalized advertisements with the help of the Internet of Behaviors concept.

  • By industry, the BFSI segment accounted for the largest market share in 2022 due to the growing amount of sensitive user data needed to generate reports and enable automatic notifications in applications.

  • North America dominated the market in 2022 due to the ever-growing technology implementation in the region coupled with the presence of legacy IT and telecom companies.

Read the 300-page Market Research Report for further insights, “Internet of Behaviors Market Size Report, Share and Trend Analysis by Application (Ad Campaign, Digital Marketing, Content Delivery, Brand Promotion), by Company Size , by industry, by region and by segment Forecasts, 2023 – 2030″, published by Grand View Research.

Internet of behaviors Growth and market trends

The industry is seeing an influx of new players involved in modern technologies such as the internet of things, machine learning and artificial intelligence. These companies enter the behavioral internet market to develop user data models for various industries, including IT and telecommunications, healthcare, and manufacturing, among others. Companies in these industries use modern technologies such as AI and IoT to efficiently collect large amounts of relevant data to build predictive models. For example, during the COVID-19 pandemic, some companies have used IoB to control workplace health protocols.

North America accounted for the largest market share in 2022, due to the high level of IoT technology and penetration in the region. For example, starting from April 2023, North America it had more than 2.8 billion IoT connections. Furthermore, the trend of industrial digitization and integration of modern technologies is expected to push industries to use IoB together with technologies such as augmented reality and machine learning.

Segmentation of the behavioral Internet market

Grand View Research has segmented the global Internet of Behavior market by application, company size, industry, and region:

Internet of Behaviors Market – Application Perspectives (Revenue, USD Billion, 2018-2030)

  • Advertising campaign

  • Digital marketing

  • Delivery of content

  • Brand promotion

  • Others

Internet of Behaviors Market – Company Size Outlook (Revenue, USD Billion, 2018-2030)

Internet of Behavior Market – Industry Outlook (Revenue, USD Billion, 2018-2030)

  • BFS extension

  • Telecommunications and information technology

  • Media and entertainment

  • Tourism and travel

  • Retail and e-commerce

  • Health care

  • Production

  • Others

Internet of Behaviors Market – Regional Outlook (Revenue, USD Billion, 2018-2030)

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East & Africa

List of major players in the Internet of Behaviors (IoB) Market

  • Aware, Inc.

  • Trifacta, Inc. (Alteryx, Inc.)

  • Vertical Systems (OpenText Corporation)

  • NICE srl

  • NuData Security Inc. (Mastercard Inc.)

  • Riverbed Technology LLC

  • Qubit Technology (Coveo Solutions Inc.)

  • CognitiveScale Inc.

  • Capillary technologies

  • Sweet Analytics Limited

Check out other related studies published by Grand View Research:

  • In-app advertising market – The global in-app advertising market size is expected to reach USD 410.4 billion by 2030, at a CAGR of 13.2% over the forecast period, according to a new report released by Grand View Research, Inc. The growing adoption of smartphones and the growing user preference for mobile apps for gaming, online shopping and other businesses are providing huge growth opportunities for the global in-app advertising industry.

  • Digital Experience Platform Marketplace – The global market size of digital experience platforms is estimated to reach USD 30.41 billion by 2030, growing at a CAGR of 11.9% over the forecast period, according to a new report from Grand View Research, Inc. Incumbents across multiple industries and verticals have begun using a customer-centric approach to manage real-time customer data. Digital Experience Platforms (DXPs) can help these industries gain a holistic view of business, customer interactions, and data across multiple applications and touchpoints.

  • Internet of Things (IoT) in the retail market – The global Internet of Things in the retail market size is expected to reach USD 297.44 billion by 2030, growing at a CAGR of 28.4 percent from 2023 to 2030, according to a new report from Grand View Research, Inc. This growth is attributed to the adoption and rollout of connected technologies, such as Bluetooth Low Energy (BLE ) and Near-Field Communication (NFC), for a better shopping and payment experience. Additionally, with the reduced cost of sensors and IoT hardware, demand for a seamless shopping experience is expected to fuel IoT adoption in the retail market. The growing acceptance of smart payments in the retail sector is also one of the major factors that will drive the growth of the sector over the forecast period.

Browse Grand View searches Next generation technology industry Research Reports.

About Grand View Research

Grand View Research, a US-based market research and consulting firm, provides syndicated and custom research reports and consulting services. Registered to California and based in San Francisco, the company includes over 425 analysts and consultants, who add more than 1200 market research reports to its extensive database each year. These reports offer in-depth analysis on 46 industries in 25 major countries around the world. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutions understand the global and regional business environment and evaluate the opportunities ahead.


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