The business world is changing rapidly as digital transformation becomes ever more important. Because of these changes, there is now a huge global skills shortage around future technologies and companies are working harder than ever to attract workers who have the technology skills they need.
With a growing demand for experts in virtual reality, augmented reality, blockchain, artificial intelligence and data, comes an equally growing shortage of skilled personnel.
In this article, we’ll explore strategies you can use to recruit high-caliber qualified talent and keep your existing employees once they’re hired.
The skill shortage in the Metaverse
Many companies are now struggling to find qualified professionals who have experience in future internet technologies such as web3, VR, AR, data and AI. There is a growing skills shortage in these areas which could have serious implications for companies’ ability to remain competitive.
Recent research shows that the global skills gap has grown significantly over the past decade, with nearly half of all employers reporting difficulties finding skilled workers in their respective fields. This is especially true when it comes to emerging technologies like blockchain and AI. A PwC survey found that 44% of business leaders believe they lack the skills to take advantage of these new technologies.
Job postings for key roles in the web3 and metaverse spaces are on the rise. According to a LinkedIn analysis, U.S. job postings containing keywords like “Ethereum, blockchain, and cryptocurrency” grew 395% from 2020 to 2021.
The demand for skilled professionals in these areas is expected to continue to grow exponentially in the coming years due to advances in automation and machine learning capabilities across various industries. Companies need to start investing now if they want to stay ahead of the competition once these technologies go mainstream.
Fortunately, there are steps organizations can take today that will help them close the skills gap and hire the best possible talent.
Strategies for attracting specialized talent:
Boost your Employer Brand
Having an attractive Employer Brand can make all the difference when trying to recruit the best talent. Invest in your company’s online presence and make your work packages (including salary and benefits) as attractive as possible to potential employees.
Showcase your company’s culture, including your values, mission statement, and commitment to diversity, equity, and inclusion.
Encourage your employees to become brand advocates, so they can share their experiences working for your company. You might consider an employee referral program to incentivize employees to refer qualified candidates for open positions.
Create innovation hubs
Setting up innovation hubs or research centers focused on metaverse or web3 technology can be an effective way to recruit new talent.
These hubs provide a space where creative ideas can flourish allowing teams to further develop their skills within a collaborative and supportive environment which could prove invaluable when recruiting new staff members to your organisation.
Improve the skills of existing workers
Investing in upskilling existing workers is also important when trying to fill skill gaps in your team. Whenever possible, offer training opportunities to current staff members to help them develop their knowledge and advance within your company.
Having a high-quality training and upskilling program in place at your company benefits your current employees and keeps them engaged, and also shows potential candidates that your organization values its team members enough to invest in their development .
Keep the good workers
Keeping good workers is one of the keys to success for any business. You should strive to create an environment where employees feel valued and appreciated, as this will help them stay engaged and involved in their work with your company.
One way to do this is to offer competitive compensation and benefits packages. Employees need to be rewarded for their hard work, so it’s important that they receive a salary that reflects the value they bring to the company. Offering bonuses or other incentives can also be a great way to motivate staff and show appreciation.
Remote work options can be an attractive incentive for prospective employees who may have family or other commitments that make it difficult to commit to full-time in-person office work. Flexible hours are also helpful, as they allow employees to manage their time while still meeting deadlines and expectations.
Additionally, offering professional development opportunities such as training or mentorship programs can help keep existing employees engaged in their jobs, giving them the opportunity to learn new skills or advance within the organization.
Attract (and retain) the talent you need
With the current metaverse and web3 skills shortage, your company may struggle to recruit the talent you need. But with the right strategies, you can attract a skilled pool of professionals who are well versed in these emerging technologies.
Start by identifying the skills your organization needs to thrive in the metaverse and web3, then make a list of your missing skills. Once you have a list of skills needs, fill the gaps with strategies like highlighting your employer brand, creating attractive innovation hubs, and upskilling your existing workers.
Read more about these topics in my new book, The Future Internet: How the Metaverse, Web 3.0 and Blockchain Will Transform Business and Society. And don’t forget to subscribe to my newsletter and follow me ChirpingLinkedIn and YouTube for more information on future trends in business and technology.
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